Case Study
Woodinville Whiskey Co.
How a full Shopify website redesign brought a storied craft distillery’s brand refresh to life, fast.
Shopify Web Design
Shopify Development
LVMH Portfolio Brand
Industry • Craft Spirits and Distilling
Services • Shopify Web Design · Shopify Development · Brand Refresh
When a premium craft distillery backed by LVMH needs its digital presence to match a landmark brand refresh, there is no room for slow or generic. Woodinville Whiskey Co. came to Left Coast Marketing with active campaigns ready to launch and a website that no longer represented who they were.
What followed was a two-phase Shopify engagement that delivered a campaign-ready experience first and a complete Shopify 2.0 rebuild second. The results speak for themselves: a 135 percent lift in conversion rate, 114 percent growth in gross sales, and 120 percent more orders in the three months following launch.
01
Client Overview
Project Details
Client
Woodinville Whiskey Co.
Parent Company
LVMH (Moet Hennessy Louis Vuitton)
Industry
Craft Spirits and Distilling
Platform
Shopify 2.0
Project Duration
Q1 2026 · 2 Phases
Services
Shopify Web Design and Development
Woodinville Whiskey Co. is a premium craft distillery based in Woodinville, Washington and part of the world’s most prestigious luxury goods conglomerate, LVMH. With a landmark packaging refresh on the horizon, the brand needed its digital presence to match the elevated standard its new identity demanded.
With active marketing and advertising campaigns ready to launch, the team needed a fast, strategic solution followed by a comprehensive rebuild that could support the brand for years to come. Left Coast Marketing delivered both.
Primary KPIs
Conversion rate lift on product and collection pages · Improved user flow from homepage to purchase · Brand consistency across all site pages · Campaign landing page performance
02
The Challenge
Woodinville Whiskey Co. is a premium craft distillery and part of the LVMH portfolio. With a landmark packaging refresh on the horizon, the brand needed its digital presence to match the elevated standard its new identity demanded. The existing Shopify website had grown dated and no longer reflected the brand’s positioning or visual identity.
Key pain points included:
|
Outdated Layouts The existing design no longer aligned with Woodinville’s refreshed brand guidelines or its premium market positioning within the LVMH portfolio. |
Fragmented User Experience Core pages from product discovery to the distillery visit experience created friction throughout the customer journey. |
|
Aging Theme Framework The existing Shopify theme limited flexibility for merchandising and storytelling, hampering ongoing marketing and ad campaign efforts. |
No Digital Launch Vehicle There was no clear digital vehicle to launch and amplify the brand refresh across owned channels while active campaigns were ready to go. |
03
Our Plan
Left Coast Marketing developed a two-phase strategy tailored to Woodinville’s timeline and business goals.
|
Phase 1 Brand Refresh Sprint The immediate priority was getting the website campaign-ready. We performed a fast, surgical brand refresh across the site’s core pages, translating the new brand guidelines into elevated on-site experiences. This enabled marketing and ad campaigns to launch without delay while the longer-term redesign was underway. |
Phase 2 Full Shopify 2.0 Redesign With the refresh live, we turned to the comprehensive rebuild: a ground-up redesign on a modern Shopify 2.0 theme framework, optimized for merchandising, conversion, and brand storytelling across every touchpoint. |
04
Execution Process
|
01 Discovery and Brand Audit We began with a thorough review of Woodinville’s existing Shopify site, brand guidelines, competitor landscape, and customer journey. Working closely with the Woodinville team and their newly developed brand identity system, we mapped every page against the incoming visual standards to identify gaps, quick wins, and full redesign priorities. |
|
02 Phase 1: Strategic Brand Refresh With speed as a priority, we applied the updated brand identity across core pages without disrupting backend continuity. Updated typography, color treatments, and layout elevations were applied across: Our Story
Our Whiskeys Our Cocktails Visit Us Distiller’s Journal Awards Product Locator |
|
03 Phase 2: Shopify 2.0 Redesign and Development All design work was completed in Figma in dev-ready format, enabling collaborative feedback loops before a single line of code was written. Key deliverables included:
|
|
04 Testing and Optimization Before launch, we conducted thorough QA across devices and browsers, validated all Shopify integrations, and stress-tested the merchandising flows. Post-launch, we monitored performance metrics and made data-informed refinements to maximize conversion outcomes. |
05
Results and Outcomes
Comparing two 3-month periods: pre-redesign (December 1, 2025 to February 28, 2026) versus post-launch (March 1, 2026 to May 31, 2026).
+114%
Gross Sales
$78,904.36 in the 3 months following launch
+120%
Total Orders
685 orders placed post-launch
+135%
Conversion Rate
Lifted to 1.6% from baseline in 90 days
Performance Summary
In the 3 months following the Phase 1 brand refresh launch, Woodinville Whiskey Co. saw gross sales increase by 114%, total orders grow by 120%, and conversion rate surge by 135%. A direct result of a cohesive, campaign-ready digital experience designed to convert.
06
Key Takeaways
This engagement reinforced several principles that drive successful premium brand relaunches in digital commerce.
|
Speed Does Not Have to Mean Sacrifice A phased approach allowed us to deliver a campaign-ready experience in Phase 1 without cutting corners. Strategic prioritization, not shortcuts, made this possible. |
|
Design-First Development Pays Dividends Completing all Phase 2 design in Figma before touching code compressed revision cycles and gave the Woodinville team meaningful creative control before build. The result is a site that looks intentional because it was. |
|
Platform Architecture Matters as Much as Aesthetics Rebuilding on Shopify 2.0 was not just a visual upgrade. It unlocked merchandising flexibility and performance infrastructure that will compound over time as the brand grows. |
|
Brand Consistency Is a Conversion Lever For a premium brand in the LVMH portfolio, digital incoherence is a brand risk. Aligning every touchpoint to the new identity created the trust signals that move premium buyers from browsing to purchasing. |
Ready to Elevate Your Online Presence?
Whether you need a fast brand refresh or a full platform rebuild, Left Coast Marketing delivers premium Shopify experiences that convert. Let’s talk about your goals.
Shopify Web Design • Shopify Development • Brand Refresh • Ecommerce Strategy
