LCM Enhanced Marketing Dashboard

May Revenue Up 22.4% to $71,100: Total attributed revenue reached $71,100 across all channels — an all-time monthly high. Google Ads led at $18,420, followed by the Online Storefront ($24,680), Meta Ads ($12,840), Email ($8,950), and Organic Search ($6,210).

Google Ads Delivered 4.38x ROAS: Every $1 invested in Google Ads returned $4.38 — exceeding the 4x industry benchmark. Performance Max campaigns accounted for 62% of all conversions, while branded search terms maintained a 6.8x ROAS.

Organic Search Revenue Grew to $6,210: Organic search continues to compound month over month, up 22.4% vs. April. SEO improvements from Q1 are driving page-1 rankings for 14 additional keywords across core service pages.

Best Conversion Month Yet — 312 Conversions: May Google Ads hit 312 total conversions, up 38% vs. April. Performance Max campaigns drove 62% of conversions. App purchases worth $2,400.26, 13 store visits, and 8 phone call leads. CTR improved to 4.51% (vs 4.34%) and average CPC dropped to $1.24 (vs $1.37), signaling improving ad efficiency.

Google ROAS at 4.38x — Above Industry Benchmark: With $4,208 spend generating $18,420 in tracked revenue, Google Ads exceeded the 4x benchmark for the first time this year. held at 1.62x. Search campaigns dominated: Search | Generic (362 clicks, 9.58% CTR), Apple Cider (136 clicks, 8.38% CTR), Apple Product (111 clicks, 9.80% CTR). PMax drove volume (475 clicks) but at lower efficiency (2.71% CTR).

May Instagram Engagement Strong — Up +11.76%: Account-level interactions totaled 1,235 for the month, driven by a mix of educational carousels and short-form Reel content. Reach grew 18.4% with an average engagement rate of 7.98% — well above the 3–5% industry benchmark.

Top 3 May Posts by Interactions: #1 "Behind the Scenes: Our Creative Process" (312 interactions, 8,420 reach), #2 "5 Marketing Trends Shaping 2026" (284 interactions, 6,850 reach), #3 "Client Spotlight: 3x Growth in 60 Days" (241 interactions, 5,970 reach). Reel format drove 2.3x higher reach than static posts.

New Followers Up +23% to 16: The account gained 16 new followers in May (vs 13 in April). Account reach was 58,769 (vs 62,910 in April, -6.58%). For June, prioritize Reels of the new website launch, Marin Farmers Market appearances (June 4, 11, 18, 25), and summer farm experience content to grow new follower acquisition.

Facebook Impressions Dropped Sharply — Down 55.5% to 71,878: Total FB impressions fell from 161,459 (April) to 71,878 in May, driven entirely by reduced paid impressions (21,166 vs 114,113, -81%). Organic posts impressions also declined (3,540 vs 6,175, -42.7%). Page views fell to 492 (-42.7%). This suggests a significant reduction in paid social spend or campaign pausing in May.

Reactions Grew +27% Despite Lower Reach: Engagement quality improved significantly in May. Video content drove 64% of total organic reach despite being only 22% of published posts. Educational and case study content performed strongest, averaging 3.1x more shares than promotional posts.

Follower Growth Positive at 1,303: Followers grew from 1,294/1,295 to 1,303 (+0.62%) in May. Video watch-through declined (19 organic video views vs 37 in April). For June: reinstate paid Facebook campaigns if budget allows, and create short-form video content (15-30 sec) focused on farm experiences and the new website launch.

May Email Overview — Strong Revenue Month: 18,420 emails sent across 3 campaigns with a 38.4% average open rate and 4.8% click rate — generating $8,950 in attributed revenue, up 31% vs. April.cks (0.97% click rate). Unique opens totaled 8,448 with 636 unique clicks. The 41.09% open rate is the highest of any month tracked in 2026, confirming that farm-event-focused subject lines consistently outperform general newsletters.

Campaign 1 Led with 46.8% Open Rate: The Monthly Newsletter outperformed industry benchmarks (avg 21.5%). Campaign 2 (Promotional Offer) drove the highest click-through at 6.2%, directly attributing $4,840 in revenue. Campaign 3 (Product Spotlight) generated strong re-engagement with a 32.9% open rate.

List at 12,480 Subscribers: The active list stands at 12,480 — up 8.4% MoM. Lifetime open rate is 38.4%. For June: increase cadence to 4 sends, test subject-line personalization, and launch a re-engagement sequence for inactive subscribers.ampaigns with event-first subject lines (Marin Farmers Market June dates, any summer workshops), and consider a re-engagement campaign for the 4,039 unsubscribed users.

Traffic Grew Across All Metrics in May: Sessions rose 18.4% to 12,840, pageviews up 22.1% to 28,640, and users increased 14.2% to 9,820. All key indicators trending in the right direction.ell 20.6% (2,741 vs 3,454), and new users dropped 20.9% (2,624 vs 3,318). Key events hit their lowest since January at 800 (-54.6%). The decline coincides with reduced paid social spend and a seasonally quieter event calendar in mid-May.

Revenue Up 24.7% to $48,100: Higher-quality traffic and improved landing page conversion rates drove revenue to $48,100 — well ahead of plan. Average order value rose 12.4% to $258.60, signaling stronger buyer intent across all channels.

Engagement Rate Hit 68.4%: Up 6.4 percentage points vs. April, driven by improved page speed and fresh content. The /services and /contact pages drove 71% of all key events. Recommend A/B testing CTA copy on both pages in June. posts. This should improve organic search rankings, user experience, and conversion rates. Monitor June for a traffic rebound driven by new site indexing. Engagement rate held at 62.0% (vs 63.81%) — solid given the traffic decline.