Sweet Cheeks Winery

01

Client Overview

02

The Challenge

Sweet Cheeks Winery already had a solid organic social media strategy, but like many boutique wineries, they found it difficult to consistently reach new audiences. Their content was performing well with existing followers, yet they wanted to increase visibility among tourists, local wine enthusiasts, and visitors planning trips through Oregon Wine Country. Without paid advertising, there was a limit to how many potential customers were discovering the brand.

An additional challenge was that the winery had never run Meta advertising before. Their advertising account needed to be rebuilt from the ground up with the proper campaign structure and settings to support long-term success. Rather than focusing on immediate sales, this campaign centered on growing awareness and creating meaningful engagement with new audiences.

03

Our Strategy

Since Sweet Cheeks Winery already had an active presence on Facebook and Instagram, we focused on amplifying content that was already resonating while introducing it to entirely new audiences. Our strategy combined audience targeting with seasonal messaging to ensure every campaign reached people most likely to visit the winery.

We created four primary advertising campaigns focused on:

Alongside these campaigns, we also boosted the winery’s highest-performing Reels and social media posts to maximize their reach and engagement. Because the campaign focused on awareness rather than direct conversions, we monitored performance using reach, impressions, video views, unique viewers, post engagements, and Instagram profile visits.

04

Bringing the Campaign to Life

After completing the initial setup, our team launched the campaigns and immediately began monitoring performance. Instead of setting campaigns live and leaving them untouched, we reviewed results every week to identify opportunities for improvement.

Throughout the campaign, we continuously:

One of the biggest insights came from the winery wedding campaign. While the initial audience targeted younger users, campaign data revealed that women between the ages of approximately 40 and 60 consistently generated the strongest engagement. Rather than relying on assumptions, we adjusted targeting based on actual performance data, allowing the campaign to become even more effective.

Another standout campaign promoted Memorial Day visits to the winery. Featuring bright imagery of guests enjoying the property, the advertisement quickly became one of the top performers. Since results remained consistently strong, only minor adjustments were needed while the campaign continued delivering exceptional reach.

05

Results After 90 Days

In just three months, Sweet Cheeks Winery established a strong advertising foundation while dramatically expanding its online visibility.

Campaign Breakdown by Initiative:

06

Why This Campaign Worked

Several factors contributed to the campaign’s success.

07

Key Takeaways for Other Wineries

One of the biggest misconceptions in winery marketing is that digital advertising requires a massive budget to be effective. This campaign proved otherwise. With thoughtful audience targeting, compelling creative, and continuous optimization, wineries of any size can significantly increase their visibility and introduce their brand to thousands of potential visitors.

08

Looking Ahead

In just 90 days, Sweet Cheeks Winery reached nearly 167,000 unique people, generated over 435,000 views, and built a scalable advertising foundation for future campaigns. We are excited to continue helping Sweet Cheeks Winery expand its reach throughout Oregon Wine Country while introducing even more visitors from Oregon, California, and beyond to everything the winery has to offer.

What started as a 90-day awareness campaign is now a growing, data-backed advertising program built for the long term.