Partner Spotlight
WISE: Wine Industry Sales Education
How WISE helps wineries create better guest experiences, build stronger teams, and sell more wine through Mystery Shopping and industry-leading education.
Table of Contents
- 01 Great Experiences Drive Better Business
- 02 See Your Winery Through Your Guests’ Eyes
- 03 What Wineries Are Saying About WISE
- 04 WISE Tasting Room Professional
- 05 WISE Outbound Sales Professional
- 06 Custom Coaching and Onsite Training
- 07 Why Left Coast Marketing Partners with WISE
- Ready to Get Started?
Featured Partner
WISE
Wine Industry Sales Education
Every winery wants to attract more visitors, increase wine sales, and grow its wine club. Marketing plays an important role in bringing guests to your tasting room, but the experience they have once they arrive determines whether they will make a purchase, join your club, or come back again.
Every conversation, every recommendation, and every interaction shapes how guests remember your winery. Creating exceptional guest experiences is not just about hospitality. It is one of the most effective ways to increase direct-to-consumer sales and build long-term customer loyalty. That is why Left Coast Marketing is excited to spotlight WISE, a trusted partner that helps wineries improve hospitality, strengthen sales conversations, and develop confident teams through Mystery Shopping and industry-leading education.
wineindustrysaleseducation.com
01
Great Guest Experiences Drive Better Business
The best wineries understand that hospitality and sales work together. The challenge is consistency. Even with strong managers and experienced staff, it can be difficult to know what every guest experiences during every visit. Different team members, busy weekends, and changing customer expectations all influence the overall experience. That is why many wineries are turning to WISE Mystery Shopping.
Guests Who Feel Welcomed
Are more likely to purchase wine and leave with a positive impression of your brand.
Guests Who Enjoy Authentic Conversations
Are more likely to join your wine club and become long-term customers.
Guests Who Have Memorable Experiences
Are more likely to recommend your winery and return for future visits.
02
See Your Winery Through Your Guests’ Eyes
Managers can only observe so much. Your sales reports and metrics can tell you what is happening in your tasting room. Mystery Shopping helps explain why it is happening. Instead of relying on numbers alone, wineries receive objective, firsthand feedback that helps uncover both strengths and real opportunities for improvement.
WISE Mystery Shopping helps wineries:
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Measure the guest experience from a customer’s perspective. |
Validate what managers think is happening in the tasting room. |
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Identify coaching opportunities for hospitality and sales. |
Improve wine club conversations and data collection. |
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Strengthen consistency across staff and shifts. |
Support ongoing team development through meaningful feedback. |
The goal is not to catch employees doing something wrong.
The goal is to provide valuable coaching that helps teams grow, celebrate successes, and continuously improve the guest experience.
When wineries pair Mystery Shopping with regular coaching and leadership support, they create stronger hospitality programs that lead to happier guests and better business results.
03
What Wineries Are Saying About WISE
Many respected wineries across the country rely on WISE Mystery Shopping to improve hospitality, strengthen employee coaching, and create better guest experiences.
Client Testimonials
These success stories highlight something we have seen time and time again. The wineries that benefit most from Mystery Shopping are not simply measuring performance. They are using the insights to coach their teams, improve consistency, and deliver exceptional guest experiences.
Once you understand where opportunities exist, the next step is giving your team the training they need to grow.
04
Build Hospitality Excellence with WISE Tasting Room Professional
Your tasting room is often the first in-person experience guests have with your brand. The WISE Tasting Room Professional course helps winery teams create memorable experiences while building confidence in customer interactions and sales conversations.
Participants learn how to:
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Welcome guests with confidence. |
Create authentic customer connections. |
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Tell compelling winery and wine stories. |
Recommend wines naturally. |
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Improve wine club conversations. |
Increase wine sales and average order value. |
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Encourage repeat visits and customer loyalty. |
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Rather than teaching scripted sales techniques, WISE focuses on building genuine hospitality skills that make guests feel comfortable, informed, and excited about your wines. When guests trust your team, purchasing decisions become easier and more enjoyable.
05
Continue the Relationship with WISE Outbound Sales Professional
The guest experience should not end when visitors leave your winery. Following up with previous guests, reconnecting with wine club members, and reaching out about new releases all create opportunities to strengthen customer relationships and increase repeat sales. The WISE Outbound Sales Professional course gives winery teams the confidence to continue those conversations.
Participants learn how to:
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Build lasting customer relationships. |
Conduct effective outbound sales calls. |
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Re-engage previous guests. |
Increase repeat purchases. |
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Improve wine club retention. |
Communicate with confidence and authenticity. |
For many wineries, outbound sales represent an untapped opportunity to grow direct-to-consumer revenue while creating stronger relationships with existing customers.
06
Custom Coaching and Onsite Training
Not every winery fits a one-size-fits-all training model, and WISE knows that. In addition to their scheduled classes, WISE offers custom coaching and onsite training designed specifically around your team, your winery, and where you are right now.
Whether you want to sharpen hospitality skills, build confidence in sales conversations, improve wine club performance, or address a specific challenge your team is facing, WISE can tailor a training session that fits perfectly to your situation.
Interested in custom coaching for your team?
Learn more about WISE onsite training options: wineindustrysaleseducation.com/coaching/onsite-training/
07
Why Left Coast Marketing Partners with WISE
At Left Coast Marketing, we help wineries attract more visitors through custom websites, ecommerce optimization, SEO, digital marketing, professional photography, email marketing, and content creation. But attracting visitors is only one piece of the puzzle. The experience guests have once they arrive determines whether your marketing investment turns into lasting customer relationships. That is why we are proud to partner with WISE.
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Left Coast Marketing Bring More Qualified Visitors to Your Tasting Room Custom websites, ecommerce optimization, SEO, digital marketing, photography, email marketing, and content creation built to grow your DtC business. |
WISE Turn Those Visitors into Loyal Customers Mystery Shopping, Tasting Room Professional, Outbound Sales Professional, and custom onsite coaching programs that help winery teams deliver memorable experiences and convert guests into wine club members and lifelong advocates. |
Together, we help wineries improve every stage of the customer journey.
It is a partnership built around helping wineries grow.
Ready to Elevate Your Winery?
Exceptional hospitality does not happen by chance. It comes from investing in your people, understanding the guest experience, and providing your team with the tools they need to succeed. If you are looking to improve your tasting room experience, strengthen wine sales, and build stronger customer relationships, WISE’s Mystery Shopping, Tasting Room Professional, Outbound Sales Professional, and custom onsite coaching programs are excellent resources for your team.
And if you are ready to bring more visitors to your winery in the first place, Left Coast Marketing is here to help.
