If you’re ready to strengthen your digital presence and drive real online sales, we’re ready to build the strategy with you

The Challenge

When Crane partnered with us in November 2025, their digital marketing was minimal and reactive.

They were sending necessary transactional emails, but there were no intentional promotional campaigns driving additional purchases. Social media accounts existed, but they weren’t being actively managed or leveraged for growth.

Key gaps included:

• No structured email marketing outside of club notifications
• No strategy to drive off-cycle purchases
• Inconsistent social media presence
• No professional content library
• No clear revenue tracking tied to campaigns

The product was strong. The digital sales engine wasn’t built yet.

Primary Goal: Increase online sales through email marketing while strengthening brand visibility.

Our Strategy

We built a clean, revenue-first ecosystem centered around four pillars.

1. Website Foundation

Before scaling traffic, we ensured the website was conversion-ready. Crane completed a full redesign with our team to improve user experience, mobile functionality, and purchase flow clarity.

Driving traffic only works if the site converts. Now it does.

2. Professional Content Creation

Crane didn’t have a strong visual content library prior to working with us. In the wine industry, storytelling drives sales — and visuals drive storytelling. We implemented monthly professional photography sessions to create:

• Seasonal lifestyle imagery
• Elevated product visuals
• Branded assets for email and social
• Consistent campaign-ready content

This became the foundation of every marketing effort.

3. Revenue-Driven Email Marketing

Email became the primary sales driver. We launched structured monthly campaigns aligned with seasonal releases, holiday gifting, and product features. Instead of occasional communication, Crane now had consistent, strategic outreach designed to drive urgency and repeat purchases. We also integrated Mailchimp Revenue Tracking, allowing Crane to see:

• Which products were purchased from each email
• How much revenue each campaign generated
• Buying behavior beyond just featured items

For the first time, performance was measurable in real revenue terms.

4. Consistent Social Media Support

Social media became the amplifier. With new visuals each month and a consistent posting schedule, engagement increased almost immediately. Instagram and Facebook reinforced email messaging, strengthened brand awareness, and kept Crane top of mind between campaigns. Email converted. Social supported.

The Results

The biggest impact showed during the holiday season.

November Performance

• 2024 Sales: $9,226
• 2025 Sales: $15,876
• +72% increase (+$6,650)

November alone generated over $6,600 in additional revenue compared to the prior year.

December 1–17 Performance

• 2024 Sales: $3,927
• 2025 Sales: $7,997
• +103.6% increase (+$4,070)

In just 17 days, sales more than doubled year-over-year.

Combined Holiday Growth

• 2024 Total (Nov + Dec 1–17): $13,153
• 2025 Total: $23,873
• Total Lift: +$10,720
• Overall Growth: +81.5%

For a boutique winery, this level of increase is significant — and sustainable.

Why It Worked

This wasn’t about one isolated tactic. It was about alignment.

• A conversion-ready website
• High-quality visual storytelling
• Structured, revenue-focused email campaigns
• Consistent social media engagement
• Clear tracking and reporting

Crane didn’t need more customers. They needed better engagement with the customers they already had.

When strategy meets execution, growth follows.

What This Means for Other Wineries

Crane is a small, hands-on winery — and their results prove something important: you don’t need a massive marketing team to generate meaningful digital revenue.

For boutique wineries looking to grow e-commerce sales, we recommend:

• Prioritize email marketing as your primary sales channel
• Support it with consistent social media presence
• Invest in professional content creation
• Ensure your website is built for conversion
• Track revenue, not just engagement

This integrated approach creates measurable, scalable growth.

Client Testimonial

“Alyse is a joy to work with and brings so much fun to the content creation process. We look forward to her content creation visits and are grateful for how she makes each session easy and offers valuable guidance on creating engaging content. We’re thrilled with the quality of her photography, and in just a short time, we’ve already seen positive movement in our social media and email marketing efforts.”

Courtney Chiarella
Owner, Crane Family Vineyards

The Takeaway

With the right digital foundation and a revenue-focused email strategy, Crane Family Vineyards achieved:

• 81.5% year-over-year holiday growth
• Over $10,000 in additional seasonal revenue
• Sustained social engagement
• A scalable marketing system moving forward

That’s the power of intentional marketing.

If you’re ready to strengthen your digital presence and drive real online sales, we’re ready to build the strategy with you