The ORIGIN STORY Part 2:

Building BottleShots.ai…One Suit at a Time

Hi, I’m Tony Immordino, CTO at BottleShots.ai. I’ve always had a soft spot for Tony Stark—partly because we share a name, but mostly because I see a lot of myself (and my process) in the way he builds. Stark didn’t wait for the perfect conditions. He saw a problem, locked himself in a cave, and came out with a reactor-powered solution. That’s how our journey started too—minus the cave, but definitely with a lot of solder, sleepless nights, and startup grit.

We’re a team of artists, coders, designers, and marketers who live and breathe wine tech. Our clients—wineries, distilleries, breweries—kept running into the same issue: they needed great bottle images, and fast. Not months of studio scheduling. Not overpriced, one-off photography. They needed scalable content solutions that matched the look of their product.

So, we built BottleShots.ai. The first version—let’s call it Mark 1—was designed to solve our own problem. And like Stark’s first suit, it was scrappy, lean, and surprisingly powerful. It gave us and our clients the ability to generate clean, standardized bottle images in minutes.

But I wasn’t alone in the lab. Every Tony Stark needs a Jarvis, and mine is my co-founder and partner-in-tech, Dan Chapin. Dan has been the voice in my ear, the architect behind the systems, and the steady logic behind the wild builds. While I’m welding digital armor together at 3am, he’s making sure it actually flies.

In case you’re new here, here’s how BottleShots.ai works (v1.0):

  1. Upload your label
  2. Choose your bottle type
  3. Set your angle
  4. Click generate
  5. Pour a glass—you just saved weeks of photo studio logistics

But Mark 2 isn’t just an upgrade—it’s our repulsor-blasted, high-polish version of the future.

Now, as we prep for the launch of Mark 2, we’re stepping out of the “garage” and into something far more powerful. It’s not just a better tool—it’s a leap forward in how the beverage industry markets, manages, and scales digital content.

Here’s what’s coming in BottleShots.ai (v2.0):

  • ⚡ Improved Speed + Performance – Because waiting is so 2023
  • 🧠 Revamped UI/UX – A sleek interface that feels more like Jarvis, less like a spreadsheet
  • 🏞️ Lifestyle Scene Builder – Drop your bottle into curated, brand-aligned environments
  • 🧪 AI-Powered Lifestyle Scene Generator – Let the system suggest the perfect ambiance
  • 🤖 BottleBot AI Agent 2.0 – More intuitive, more helpful, less robotic
  • 🍾 More Bottle Shapes + Colors – Reflect the true identity of your packaging
  • 📝 Wine Tech Sheet Builder – Auto-generate polished PDFs for tasting rooms, reps, and online sales
  • 📦 CellarSurfer™ – Our digital asset management platform to keep all your visuals in one place
  • 🍺 BEER Support – That’s right, the brewers are invited to the party now too

And this might be the part I’m most excited about:

  • 🔌 API Integration (Coming Q4 2025) – Seamless connections with Commerce7, Shopify, and OrderPort, bringing automation straight into your existing e-commerce workflows.

The wine industry has been playing catch-up in the digital world for far too long. We built BottleShots.ai to close that gap—and now we’re shifting into full-on arc reactor mode. This is about more than pretty pictures. It’s about giving beverage brands the tools to compete, grow, and win online.

We’ve got the vision. We’ve got the tech. And with Mark 2, we’ve got the suit.

Now let’s take off.— Tony Immordino
CTO & Digital Armorer, BottleShots.ai