Service Spotlight: Web Design
Build a Website That Works as Hard as You Do
Custom design, ecommerce integrations, and ongoing support for wineries, beverage brands, and growing businesses.
In This Post
A great website should do more than look good. It should tell your brand story, make it easy for customers to explore your products, and support your business goals as you grow.
At Left Coast Marketing & Design, we help wineries, beverage brands, and growing businesses create digital experiences that bring their brands to life. From custom website design and development to ecommerce integrations and ongoing support, we combine creative thinking with practical technology to build websites that work for your business.
In our previous post, Website Design Upgrades & Ecommerce Migrations, we explored how a thoughtful website refresh can improve the customer experience and simplify the technology behind the scenes. Today, we’re taking a closer look at the services that make those improvements possible.
01 / The First Impression
Your Website Is Your Digital Storefront
Your website is often the first place potential customers interact with your brand. It should reflect the quality of what you offer while giving visitors a clear, enjoyable path to learn more, shop, or get in touch.
But even a beautiful website can fall short if it’s difficult to navigate, slow to load, or challenging to maintain.
That’s where strategy-driven web design comes in.
We start by understanding your brand, audience, and business objectives. From there, we develop a website experience that balances visual storytelling, usability, and functionality. Whether you need a brand-new website or an upgrade to your existing one, our goal is to create a digital storefront that works for your customers and your team.
02 / What We Build
Website Design & Development Built Around Your Brand
No two businesses are exactly alike, and their websites shouldn’t be either.
Our web design team takes the time to understand your industry, brand aesthetic, and goals before bringing your vision to life. We offer custom and template-based website development, giving businesses flexibility to choose an approach that fits their needs. Our website design and development services include:
Creative direction and art direction
Establishing a cohesive visual experience that reflects your brand.
Content management system setup
Building a foundation that makes managing your website easier.
Custom and template-based development
Creating a website experience suited to your goals, content, and budget.
Copywriting and content curation
Organizing and refining your messaging to communicate clearly with your audience.
Ecommerce store integration
Connecting your website with the tools customers need to browse and buy.
Marketing integrations
Supporting your broader digital marketing efforts through relevant Google services and other tools.
Training, strategy, and project management
Helping your team understand the new website and keeping the project organized from start to finish.
We work with platforms such as WordPress, Squarespace, Shopify, and other suitable website solutions. The right platform depends on your business requirements, existing technology, and plans for the future.
03 / Online Sales
Ecommerce That Makes Shopping Easier
For wineries and consumer product brands, ecommerce is about more than putting products online. It’s about creating a shopping experience that helps customers discover products, understand their options, and complete purchases with confidence.
We help businesses improve their ecommerce experience through thoughtful design, platform integrations, and customized functionality.
For wineries, this can include integrating Commerce7 with a WordPress website to connect brand storytelling with wine sales, wine club memberships, and customer engagement. For other businesses, Shopify and other ecommerce solutions can provide the tools needed to manage products and support online sales.
Our work can include:
- Ecommerce platform setup and integration
- Product and collection page development
- Improved navigation and shopping experiences
- Custom website templates and functionality
- Platform migrations and technical planning
- Content and product organization
The goal is to make your website easier for customers to use and easier for your team to manage.
Case Study
Our recent Harney Lane website case study demonstrates how a website redesign can go beyond a visual update. By combining WordPress with Commerce7 personalization and custom product and collection templates, we helped create a more flexible, personalized ecommerce experience.
It’s a great example of how the right technology and thoughtful design can work together to support stronger customer relationships.
04 / Improve What Works
Website Upgrades & Ecommerce Migrations
Sometimes, the best next step isn’t starting from scratch. It’s improving what you already have.
An outdated design, a difficult content management system, or an ecommerce platform that no longer meets your needs can make it harder to deliver the experience your customers expect.
We help businesses evaluate their current websites, identify opportunities for improvement, and plan upgrades or migrations that support their goals. Depending on the project, this may involve refreshing the visual design, improving site navigation, restructuring content, integrating new technology, or moving to a more suitable platform.
Our process begins with discovery and planning.
We review your existing website, clarify project priorities, assess technical requirements, and plan the transition before development begins.
When a migration is needed, we also consider important details such as content and product data, integrations, URL structure, and search engine visibility. Testing before launch helps ensure that key features work as expected.
A well-planned upgrade can give your business a more modern digital presence without losing sight of what already works.
05 / After Launch
Ongoing Website Support & Maintenance
Launching a new website is an important milestone, but keeping it healthy is just as important.
Software changes, plugins require updates, and business needs evolve. Without regular maintenance, even a well-designed website can encounter security issues or functionality problems.
Our Website Support & Maintenance services help take the technical work off your plate so you can focus on running your business. Depending on your plan, support can include:
Proactive content management system updates
Plugin updates to maintain compatibility and functionality
Daily website backups
Technical troubleshooting and ongoing support
Design and content updates as your needs change
With a reliable maintenance plan in place, your website has the ongoing attention it needs to remain secure, functional, and ready to support your next stage of growth.
06 / Our Portfolio
Top 10 Website Design Projects
From wineries and beverage brands to specialty retailers, our portfolio reflects the different ways thoughtful web design can support a business. Explore some of the websites we’ve worked on:
Each project reflects a different brand, audience, and set of business needs. Together, they demonstrate how web design can bring a brand’s identity, content, and customer experience into one cohesive digital presence.
Let’s Build Something Better
Your website should grow alongside your business. Whether you’re planning a redesign, exploring ecommerce options, considering a platform migration, or looking for dependable ongoing support, our team can help you determine the right next step.
At Left Coast Marketing & Design, we bring design, development, and strategy together to create websites that look great, work smoothly, and support your business goals. Ready to make your website work harder for you?
